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  • ·KNWLS Proxy 2.0 2023 Campaign by Arnaud Lajeunie
BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Monochrome portrait of a model in a matching denim jacket and mini skirt with bold black KNWLS typography overlaid across the frame.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

model in denim jacketdenim jacketdenim mini skirtmatching denim setbleached eyebrowstypographic overlay

Description

A black-and-white fashion campaign photograph captured by Arnaud Lajeunie for KNWLS's 'Proxy 2.0' collection. The portrait features a model positioned outdoors along a soft-focus path bordered by foliage and fencing. She wears a structured, textured denim-style jacket paired with a coordinating belted mini skirt with flap pockets. Running vertically across the composition is a prominent black typographic overlay featuring the brand's name, partially veiling the subject and adding a sharp graphic layer.

Style

Vertical, Commercial, Monochrome, Graphic

Techniques

Typography

Industries

Designer Fashion

Color

Charcoal (50%)
Jet Black (30%)
Medium Grey (20%)

Context

Advertising Campaign