BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A full-length black and white fashion campaign photograph for KNWLS 'Proxy 2.0' shot by Arnaud Lajeunie. The model stands centered on an outdoor lawn wearing a short-sleeve top and flared tie-dye patterned trousers with hanging tie details, positioned in front of a porch structure with columns and foliage. Prominent black serif typography spelling KNWLS is layered vertically over the center of the frame.
Style
Editorial, Vertical, Monochrome, Graphic
Techniques
Typography, Natural light
Industries
Designer Fashion
Color
Jet Black (50%)
Charcoal (30%)
Medium Grey (20%)
Background
House
Context
Advertising Campaign