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  • ·KNWLS Proxy 2.0 Ad Campaign by Arnaud Lajeunie
BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Black and white portrait of a blonde model with graphic eye makeup in an outdoor park overlaid with bold vertical KNWLS typography.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

blonde female modelfemale modelmodeloversized toppatterned tightstightsknwls logo overlaytypography overlay

Description

A black and white fashion campaign photograph featuring a blonde model positioned outdoors in a park environment. The subject wears an oversized long-sleeve top over a skirt, styled with floral patterned tights and carrying a structured handbag with metallic ring hardware. Two distinct dark dots of makeup accent the area beneath each eye. A prominent black typography overlay spelling KNWLS dominates the central frame in a vertically stacked layout. Diffuse natural daylight illuminates the scene with softly blurred garden foliage in the background.

Style

Vertical, Commercial, Monochrome, Graphic

Techniques

Typography, Natural light

Industries

Designer Fashion

Color

Medium Grey (50%)
Jet Black (40%)

Background

Park

Context

Advertising Campaign