BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A studio portrait for the KNWLS 'Proxy 2.0' 2023 advertising campaign, photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The model stands centered against a plain white seamless backdrop, sporting a buzzcut hairstyle and a direct, neutral gaze. They wear a voluminous, textured faux-fur coat with a high statement collar and deep cuffs, paired with sheer patterned tights featuring a floral motif. Rendered in stark black-and-white tones, the composition balances deep shadows and luminous highlights across the plush fur texture.
Style
Vertical, Commercial, Monochrome
Techniques
Soft Light
Industries
Designer Fashion
Color
Off-Black (70%)
Charcoal (30%)
Background
White Seamless, Residential Building
Context
Advertising Campaign