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BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Low-angle shot of a woman in a fur-trimmed jacket and patterned trousers taking a phone selfie against greenery and blue sky.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

woman holding smartphonewoman taking selfiewoman crouchinglow angle portraitpatterned trousersprinted pantsfur trim jacketbrown jacketplatform loaferssquare toe platform shoesplatform shoes

Description

A low-angle outdoor portrait captured for the KNWLS 'Proxy 2.0' ad campaign. The model poses dynamically amongst green foliage, holding up a smartphone in a casual selfie perspective against a bright blue sky with scattered clouds. She wears a brown jacket trimmed with dark fur at the collar and cuffs, paired with graphic patterned trousers and exaggerated square-toe platform shoes positioned close to the camera lens.

Style

Vertical, Commercial, Y2K

Techniques

Natural light

Industries

Designer Fashion

Color

Taupe (40%)
Beige (30%)
Off-Black (30%)

Background

Clear Sky

Context

Advertising Campaign