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Black woman model posing in a patterned short sleeve top against a white seamless background with large black typography

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

This portrait from the KNWLS Proxy 2.0 ad campaign features a black woman model posing in profile against a plain white background. Large, bold black typography overlays the composition, intersecting across the subject and frame. The model wears a patterned, ruffled short sleeve top and matching skirt. The lighting is clean and minimal, highlighting the graphic interplay between the typography and the subject. The photograph was captured by photographer Arnaud Lajeunie with art direction by Christopher Simmonds.

Brand

KNWLS

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

black woman model posingblack woman modelwoman model posingblack womanwoman modelmodel posingpatterned ruffled toppatterned topruffled top

Credits

Alexandre Arsenault
KNWLS Creative Director
Bellhouse Markes
Agency
Christopher Simmonds
Art Director
Arnaud Lajeunie
Photographer
Alva Claire
Models

Styles

VerticalCommercialCleanMinimalist

Techniques

TypographyEmboss & Deboss

Industries

Luxury Fashion Houses

Background

White Seamless

Context

Advertising Campaign
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