BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 ad campaign features a black woman model posing in profile against a plain white background. Large, bold black typography overlays the composition, intersecting across the subject and frame. The model wears a patterned, ruffled short sleeve top and matching skirt. The lighting is clean and minimal, highlighting the graphic interplay between the typography and the subject. The photograph was captured by photographer Arnaud Lajeunie with art direction by Christopher Simmonds.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
Typography, Emboss & Deboss
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign