BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A striking black-and-white campaign photograph for the KNWLS 'Proxy 2.0' 2023 advertising campaign, photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The composition centers on a close-up portrait of a model framed by a voluminous faux-fur trim hood on a heavy winter parka. Bold, vertically stacked black serif typography spelling 'KNWLS' is layered directly over the center of the model's face and jacket. The shot is set against a minimal light seamless studio background, producing high graphic contrast.
Style
Vertical, Commercial, Monochrome, Graphic
Techniques
Typography
Industries
Designer Fashion
Color
Charcoal (50%)
Jet Black (40%)
Background
White Seamless, Residential Building
Context
Advertising Campaign