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Monochrome portrait of a model wearing a fur-lined hooded parka with bold black KNWLS typography overlaid vertically across the face.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

A striking black-and-white campaign photograph for the KNWLS 'Proxy 2.0' 2023 advertising campaign, photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The composition centers on a close-up portrait of a model framed by a voluminous faux-fur trim hood on a heavy winter parka. Bold, vertically stacked black serif typography spelling 'KNWLS' is layered directly over the center of the model's face and jacket. The shot is set against a minimal light seamless studio background, producing high graphic contrast.

Brand

KNWLS

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

hooded parkafur trim hoodparka jacketwinter coatknwls jacketknwls typographygraphic lettering overlay

Credits

Alexandre Arsenault
KNWLS Creative Director
Bellhouse Markes
Agency
Christopher Simmonds
Art Director
Arnaud Lajeunie
Photographer
Alva Claire
Models

Styles

VerticalCommercialMonochromeGraphic

Techniques

Typography

Industries

Designer Fashion

Background

White Seamless
Residential Building

Context

Advertising Campaign
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