BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 2023 ad campaign was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The image features a model wearing a heavy textured coat against a clean white background, partially overlaid with bold black typography spelling the brand name. The composition employs stark contrast and studio lighting to highlight the tactile qualities of the outerwear. Styling by Georgia Pendlebury complements the minimalist setting and strong graphic elements.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Designer Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign