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  • ·KNWLS Proxy 2.0 Ad Campaign by Arnaud Lajeunie
BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Model with blonde pixie cut wearing a textured reptile-print jacket suit obscured by bold black typography on white studio backdrop.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

blonde female modelfemale modelreptile print jacketpatterned jacketmatching print shortstextured shortsblack typography overlaybold typography

Description

Shot in black and white against a bright studio seamless backdrop, this image from the KNWLS 'Proxy 2.0' 2023 advertising campaign features a model facing forward with a sleek, short blonde hairstyle and straight bangs. She wears a reptile-textured structured jacket over a knit top and coordinating tailored shorts, with textured trim visible along the cuffs. A prominent, graphic black typographic overlay covers the central vertical axis of the frame, bisecting the model's portrait. The lighting is diffused and even, emphasizing the crisp contrast between the monochrome garment patterns, skin, and bold lettering.

Style

Editorial, Vertical, Monochrome, Graphic

Techniques

Typography, Soft Light

Industries

Designer Fashion

Color

Medium Grey (50%)
Jet Black (30%)
Off-White (20%)

Background

White Seamless

Context

Advertising Campaign