BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A full-length monochrome fashion campaign image photographed by Arnaud Lajeunie for the KNWLS Proxy 2.0 collection. A model stands against a clean studio backdrop wearing a textured V-neck knit sweater, a denim miniskirt with a belt, and knee-high pointed-toe lace-up heeled boots. Bold, stylized black typography spelling out KNWLS stretches vertically across the entire composition, creating a striking graphic interplay between the subject and the text.
Style
Vertical, Commercial, Monochrome, Graphic
Techniques
Typography, Soft Light
Industries
Designer Fashion
Color
Medium Grey (50%)
Jet Black (40%)
Background
White Seamless, House
Context
Advertising Campaign