BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This editorial portrait for the KNWLS Proxy 2.0 ad campaign features a model wearing a yellow jacket and distressed jeans, captured outdoors on a wooden deck. The high-angle selfie composition shows the model crouching with one arm extended toward the camera. Natural sunlight illuminates the scene, casting stark shadows against the wooden planks. The background reveals architectural elements and a potted fern. Arnaud Lajeunie photographed the campaign with art direction by Christopher Simmonds.
Style
Editorial, Vertical, Warm, Grainy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Terracotta (50%)
Taupe (50%)
Background
House
Context
Advertising Campaign