BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This black-and-white editorial image from the KNWLS Proxy 2.0 2023 ad campaign features a model standing outdoors against a garden and wooden fence backdrop. The subject wears a patterned floral dress paired with a dark shearling-trimmed jacket, captured with natural lighting and soft focus on the surrounding foliage. Bold typography overlays the composition vertically across the frame. The campaign was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds and styling by Georgia Pendlebury.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Garden
Context
Advertising Campaign