BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This monochrome fashion portrait from the KNWLS Proxy 2.0 ad campaign was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The image features a model wearing a cropped white leather jacket with a front zipper and a patterned belt over jeans, posing outdoors against a natural background of dense foliage. The shot employs soft, natural lighting with a grainy black and white finish, highlighting the texture of the garments.
Style
Editorial, Vertical, Monochrome, Grainy
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Medium Grey (50%)
Background
Forest
Context
Advertising Campaign