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Model standing outdoors wearing an oversized KNWLS London graphic sweatshirt, matching skirt, patterned tights, and holding a small handbag.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

A monochrome fashion portrait from the KNWLS 'Proxy 2.0' 2023 advertising campaign, photographed by Arnaud Lajeunie and art directed by Christopher Simmonds. A blonde female model poses outdoors in natural diffused light along a tree-lined path. She wears a relaxed long-sleeve sweatshirt with 'KNWLS London 2023' gothic typography, paired with a matching skirt, printed patterned tights, and a sculptural leather shoulder bag.

Brand

KNWLS

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

woman in graphic sweatshirtwoman wearing sweatshirtgraphic sweatshirtoversized sweatshirtleather shoulder bagsculptural handbaghandbag

Credits

Alexandre Arsenault
KNWLS Creative Director
Bellhouse Markes
Agency
Christopher Simmonds
Art Director
Arnaud Lajeunie
Photographer
Alva Claire
Models

Styles

VerticalCommercialMonochrome

Techniques

Analogue / filmNatural light

Industries

Designer Fashion

Background

Park

Context

Advertising Campaign
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