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·KNWLS Proxy 2.0 Campaign by Arnaud Lajeunie

Brand

Project'Proxy 2.0' 2023 Ad Campaign

Model standing outdoors wearing an oversized KNWLS London graphic sweatshirt, matching skirt, patterned tights, and holding a small handbag.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault

Alexandre ArsenaultKNWLS Creative Director

Bellhouse Markes

Bellhouse MarkesAgency

Christopher SimmondsArt Director

Arnaud LajeuniePhotographer

Alva ClaireModels

Blythe WestModels

Evelyn PhenixModels

Gabriella Jameson

Gabriella JamesonModels

Georgia PendleburyModels

Fior HarcourtModels

Greta SpakeModels

Laura Elizabeth Eldridge

Laura Elizabeth EldridgeModels

Lena-Marie Zöchmeister

Lena-Marie ZöchmeisterModels

Liza BensonModels

Lydia WalkerModels

Mia (Xiruo) Min

Mia (Xiruo) MinModels

Mia ReganModels

Millicent Penner

Millicent PennerModels

Molly RobinsonModels

Rain RobinsonModels

Takiyah BlaizeModels

Wendi ShenModels

Zoe EllisModels

Georgia PendleburyStylist

Claire GrechHair

Thomas De KluyverMakeup

Gabrielle Lawrence

Gabrielle LawrenceCasting Director

People-FileCasting Director

Tags

woman in graphic sweatshirt woman wearing sweatshirt graphic sweatshirt oversized sweatshirt leather shoulder bag sculptural handbag handbag

Description

A monochrome fashion portrait from the KNWLS 'Proxy 2.0' 2023 advertising campaign, photographed by Arnaud Lajeunie and art directed by Christopher Simmonds. A blonde female model poses outdoors in natural diffused light along a tree-lined path. She wears a relaxed long-sleeve sweatshirt with 'KNWLS London 2023' gothic typography, paired with a matching skirt, printed patterned tights, and a sculptural leather shoulder bag.