KNWLS

KNWLS · ‘BALLISTIC’ by Aidan Zamiri

In the latest visual narrative for luxury fashion house KNWLS, photographer Aidan Zamiri delivers BALLISTIC, a compelling editorial campaign that strips back the artifice of traditional fashion photography to highlight the tactile reality of the brand's signature aesthetic. Through a series of intimate portraits and full-length shots, Zamiri explores the tension between structured, industrial-edged garments and the soft, organic nature of the human form. By utilizing high-key illumination alongside soft natural light, the campaign achieves a raw, unretouched aesthetic that feels both urgent and timeless. Stylist Georgia Pendlebury expertly navigates these contradictions, pairing rigid, lace-up leather corsetry against the delicate, wind-swept movement of model Nieves Boucher, whose auburn hair and intense gaze anchor the frames. The imagery leans into a minimalist studio backdrop, allowing the material sheen of leather and the intricate knit textures of the apparel to take center stage without distraction. Whether capturing an extreme close-up that honors skin texture or an angular pose that emphasizes the athletic-inspired luxury design, the project functions as a masterclass in modern fashion portraiture. This body of work channels a refined, editorial clarity that feels perfectly aligned with the KNWLS identity, presenting an elevated, authentic look at contemporary luxury apparel through a lens that prioritizes movement, texture, and individual personality above all else.

KNWLS · KNWLS S/S 2026 'SYNERGY'

The KNWLS S/S 2026 'SYNERGY' campaign presents the label's latest collection through a series of focused, studio-based portraits. Shot by photographer Thue Nørgaard, the imagery leans into an editorial aesthetic characterized by clean, directional lighting and soft-toned gradient backgrounds that prioritize the intricate textures and tailoring of the garments. Art directed by Jamie Reid and styled by Georgia Pendlebury, the campaign highlights the structural silhouettes of the collection, ranging from form-fitting denim and heavy zip-up jackets to structured corsetry and paneled tops. The series, featuring model Mengyu Luo, makes use of varied lighting techniques—from high-contrast monochrome to soft, natural light—to emphasize the sharp lines and architectural details inherent in the season’s designs. Additional contributions include hair styling by Claire Grech, makeup by Yadim, manicures by Jenny Longworth, and casting by Isabel Bush.

KNWLS · KNWLS x Nike 2025 Collection

KNWLS · KNWLS x G-Star Raw 2025 Campaign

The KNWLS x G-Star Raw 2025 campaign explores the intersection of raw materiality and structured silhouette, foregrounding the collaborative denim collection through a series of close-up editorial compositions. Photographed by Jet Swan with art direction from Jamie Reid, the series utilizes clean studio backdrops and sharp directional lighting to draw focus to the intricate construction and weathered texture of the garments. Fashion styling by Georgia Pendlebury emphasizes the sculptural form of the denim, working alongside hair styling by Josephine Brignon to build a precise visual identity. Casting by Isabel Bush and manicures by Lora de Sousa complete the project, which layers bold typographic branding over desaturated and tactile imagery to bridge commercial and editorial aesthetics.

KNWLS · KNWLS A/W 25 Campaign

The KNWLS A/W 25 campaign captures the label's seasonal collection through a series of editorial portraits. Photographed by Marc Asekhame with art direction by Jamie Reid, the imagery leans into a clean, structured aesthetic that places a sharp focus on texture and silhouette. Fashion editor and stylist Georgia Pendlebury curates the collection’s interplay of metallic hardware, faux fur, and sheer layering. Featuring models Shivaruby and Iris Law, the shoot balances minimalist interiors with natural light outdoor settings. The production team includes hair by Claire Grech, makeup by Isamaya Ffrench, casting by Isabel Bush, manicures by Lauren Michelle Pires, and set design by Julia Dias.

KNWLS · 'Proxy 2.0' 2023 Ad Campaign

For the Proxy 2.0 2023 ad campaign, KNWLS leans into the intimate, voyeuristic language of contemporary digital culture. Moving beyond traditional fashion imagery, the project channels a raw and candid aesthetic through a series of self-portrait mirror shots that feel both staged and spontaneous. Under the creative direction of Alexandre Arsenault, with art direction by Christopher Simmonds, the campaign utilizes a diverse cast of models—including Mia Regan and Alva Claire—to capture the visceral tension between the public and the private. Photographed by Arnaud Lajeunie, the imagery frequently employs natural light to accentuate the tactile qualities of the collection, from distressed leather and shearling to intricate floral prints. By placing mirrors within lush, overgrown gardens or domestic interiors, the campaign creates a sense of layered reality that feels deeply personal. The production is enriched by the sharp, editorial minimalism of the styling by Georgia Pendlebury, while Thomas De Kluyver’s makeup work, characterized by striking bleached brows and graphic eyeliner, adds a modern edge to the portraits. With some shots captured on 35mm film to evoke a nostalgic, grainy texture, the campaign successfully bridges the gap between high-end luxury fashion and the casual, everyday intimacy of the modern smartphone selfie, resulting in a cohesive, experimental visual narrative that feels distinctly current and unfiltered.

KNWLS · 'Baby' Fall 2025 Ad Campaign

For the KNWLS Baby Fall 2025 ad campaign, the brand masterfully leans into an intersection of rugged luxury and avant-garde editorial minimalism. Captured through the lens of photographer Marc Asekhame, the imagery serves as a masterclass in texture and mood, oscillating between shadowy, low-key chiaroscuro portraits and crisp, naturally lit lifestyle shots. Under the creative direction of Charlotte Knowles and Alexandre Arsenault, the campaign utilizes a sophisticated, tactile language, pairing coarse, rippled leathers and voluminous faux furs against the smooth, structured lines of modern interior architecture and softened, twilight-drenched environments. Stylist Georgia Pendlebury curates a look defined by intricate embellishments—from metallic stud-work to sculptural headpieces—that ground the garments in a high-fashion sensibility. The cinematic quality of the work is bolstered by the deliberate, contemplative presence of models Iris Law and Shivaruby Premkanthan, whose poised, neutral expressions enhance the solemn, polished aesthetic of the collection. With hair by Claire Grech and makeup by Isamaya Ffrench, the project emphasizes a cohesive, moody palette of dark earth tones and metallic accents. Through the seamless integration of studio strobe and ambient natural light, the campaign successfully elevates the KNWLS signature aesthetic, inviting the viewer to engage with the garment construction as a form of art. It is a striking exploration of contemporary silhouettes that feels both intimate and grand, capturing the essence of the season with technical precision.

KNWLS · KNWLS A/W 25 Lookbook

KNWLS presents the A/W 25 collection through an editorial lookbook that highlights the brand’s focus on directional silhouettes and textural layering. Photographed by Verity Smiley-Jones with art direction by Jamie Reid, the series utilizes a clean studio backdrop to place emphasis on the collection’s intricate garment details. The imagery features styling by Georgia Pendlebury, who pairs structured bustiers and wide-leg tailoring with accessories like studded belts and leather handbags. The production includes hair styling by Claire Grech, makeup by Rebecca Wordingham, and manicures by Lauren Michelle Pires. The visual approach leans into a natural light aesthetic to accentuate the contrast between heavy knitwear, metallic finishes, and soft velour fabrics.