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Brand
KNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Model wearing a fur-trimmed hood takes a smartphone selfie reflected in a mirror nestled within a leafy tree.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

woman in fur hoodwoman wearing fur hoodfur trimmed hoodfur hoodmirror selfiemirror in treetree mirror

Description

A vertical campaign photograph from the KNWLS Proxy 2.0 ad campaign features a rectangular mirror embedded into the rough bark of a mature tree trunk surrounded by lush green foliage. Reflected in the mirror's surface, a model wearing an oversized faux-fur trimmed hood holds up a smartphone to capture a self-portrait. Natural daylight illuminates the garden setting, contrasting the organic textures of bark and leaves with the sharp geometric lines of the mirror glass.