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Model wearing a fur-trimmed hood takes a smartphone selfie reflected in a mirror nestled within a leafy tree.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

A vertical campaign photograph from the KNWLS Proxy 2.0 ad campaign features a rectangular mirror embedded into the rough bark of a mature tree trunk surrounded by lush green foliage. Reflected in the mirror's surface, a model wearing an oversized faux-fur trimmed hood holds up a smartphone to capture a self-portrait. Natural daylight illuminates the garden setting, contrasting the organic textures of bark and leaves with the sharp geometric lines of the mirror glass.

Brand

KNWLS

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

woman in fur hoodwoman wearing fur hoodfur trimmed hoodfur hoodmirror selfiemirror in treetree mirror

Credits

Alexandre Arsenault
KNWLS Creative Director
Bellhouse Markes
Agency
Christopher Simmonds
Art Director
Arnaud Lajeunie
Photographer
Alva Claire
Models

Styles

VerticalCommercialSurrealOrganic

Techniques

Natural light

Industries

Designer Fashion

Background

Garden

Context

Advertising Campaign
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