BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A vertical campaign photograph from the KNWLS Proxy 2.0 ad campaign features a rectangular mirror embedded into the rough bark of a mature tree trunk surrounded by lush green foliage. Reflected in the mirror's surface, a model wearing an oversized faux-fur trimmed hood holds up a smartphone to capture a self-portrait. Natural daylight illuminates the garden setting, contrasting the organic textures of bark and leaves with the sharp geometric lines of the mirror glass.
Style
Vertical, Commercial, Surreal, Organic
Techniques
Natural light
Industries
Designer Fashion
Color
Taupe (50%)
Camel (40%)
Background
Garden
Context
Advertising Campaign