BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
A monochrome fashion campaign photograph from the KNWLS 'Proxy 2.0' collection, photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. A model stands outdoors on a grassy lawn in front of a residential facade framed by lush foliage and hanging wisteria. She wears a fitted zip jacket with a ruched miniskirt and holds a studded shoulder handbag at her side. A massive, stylized black KNWLS typographic logo is layered boldly across the center of the vertical composition.
Style
Vertical, Commercial, Monochrome, Graphic
Techniques
Typography
Industries
Designer Fashion
Color
Medium Grey (50%)
Off-Black (30%)
Background
Garden
Context
Advertising Campaign