BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This fashion campaign image for the KNWLS Proxy 2.0 project was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The vertical composition features a female model standing outdoors against a dense natural background of trees and foliage. She wears a long grey belted coat and patterned boots, holding a small handbag. Large typographic branding elements overlaid across the center obscure part of the frame. The monochrome aesthetic and soft lighting emphasize the textured fabrics and architectural cut of the outerwear.
Style
Editorial, Vertical, Commercial, Monochrome
Industries
Luxury Fashion Houses
Color
Medium Grey (70%)
Jet Black (30%)
Background
Park
Context
Advertising Campaign