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Model standing outdoors wearing a long belted coat and patterned boots with trees in the background

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

About

This fashion campaign image for the KNWLS Proxy 2.0 project was photographed by Arnaud Lajeunie with art direction by Christopher Simmonds. The vertical composition features a female model standing outdoors against a dense natural background of trees and foliage. She wears a long grey belted coat and patterned boots, holding a small handbag. Large typographic branding elements overlaid across the center obscure part of the frame. The monochrome aesthetic and soft lighting emphasize the textured fabrics and architectural cut of the outerwear.

Brand

Project

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Keywords

woman in long grey coat long grey coat grey coat coat woman standing woman patterned boots boots handbag

Credits

Alexandre Arsenault

KNWLS Creative Director

Bellhouse Markes

Christopher Simmonds

Arnaud Lajeunie

Styles

Editorial Vertical Commercial Monochrome

Industries

Luxury Fashion Houses

Background

Park

Context

Advertising Campaign

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