BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
Shot for the KNWLS 'Proxy 2.0' 2023 advertising campaign photographed by Arnaud Lajeunie and art directed by Christopher Simmonds, a model takes an outdoor mirror selfie in a lush green garden. The model is crouched wearing a beige floral short-sleeve zip shirt layered over white long sleeves and paired with light-wash flare denim jeans. One hand adjusts brunette hair while the other holds a smartphone in a sticker-decorated case. Soft natural daylight illuminates the surrounding foliage and trees reflecting in the tall outdoor mirror.
Style
Vertical, Commercial, Raw
Techniques
Natural light
Industries
Designer Fashion
Color
Denim (40%)
Mustard (30%)
Off-White (30%)
Background
Garden
Context
Advertising Campaign