BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 2023 ad campaign features a model taking a mirror selfie outdoors. The subject wears a distinctive distressed brown belted coat with textured patterning. A smartphone is held up to capture the reflection, while lush green foliage and a rustic wooden fence form the natural background. Natural daylight illuminates the scene, highlighting the textured surfaces and earthy tones of the outerwear.
Style
Editorial, Vertical, Earthy, Grainy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (80%)
Chocolate (20%)
Background
Forest
Context
Advertising Campaign