BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 2023 ad campaign, photographed by Arnaud Lajeunie with art direction by Christopher Simmonds, features a model wearing a patterned ruffle dress against a neutral background. Large, bold typographic overlays run horizontally across the frame. The image is captured in a clean studio lighting setup with a monochromatic or desaturated color treatment, highlighting the sculptural silhouette of the garment and the sharp contrast of the overlaid text.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Typography
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign