BrandKNWLS
Project'Proxy 2.0' 2023 Ad Campaign
KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023
Associated creatives
Alexandre ArsenaultKNWLS Creative Director
Bellhouse MarkesAgency
Christopher SimmondsArt Director
Arnaud LajeuniePhotographer
Alva ClaireModels
Blythe WestModels
Evelyn PhenixModels
Gabriella JamesonModels
Georgia PendleburyModels
GloriaModels
Fior HarcourtModels
Greta SpakeModels
Laura Elizabeth EldridgeModels
Lena-Marie ZöchmeisterModels
Liza BensonModels
Lydia WalkerModels
Mia (Xiruo) MinModels
Mia ReganModels
Millicent PennerModels
Molly RobinsonModels
Rain RobinsonModels
Takiyah BlaizeModels
Wendi ShenModels
Xen HurModels
Zoe EllisModels
Georgia PendleburyStylist
Claire GrechHair
Thomas De KluyverMakeup
Gabrielle LawrenceCasting Director
People-FileCasting Director
Tags
Description
This portrait from the KNWLS Proxy 2.0 ad campaign features a woman wearing a heavy winter jacket with a voluminous fur-lined hood. Photographed by Arnaud Lajeunie with art direction by Christopher Simmonds, the image captures a striking frontal composition against a neutral background. The lighting is clean and directional, accentuating the texture of the outerwear and the subject's expression. Styled by Georgia Pendlebury, the campaign imagery reflects contemporary designer fashion aesthetics.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Medium Grey (60%)
Off-Black (40%)
Background
White Seamless
Context
Advertising Campaign