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Brand
KNWLS
Project'Proxy 2.0' 2023 Ad Campaign
Portrait of a woman wearing a heavy winter jacket with a large fur-lined hood against a plain background.

KNWLS 'Proxy 2.0' 2023 Ad Campaign 2023

Associated creatives

Alexandre Arsenault
Alexandre ArsenaultKNWLS Creative Director
Bellhouse Markes
Bellhouse MarkesAgency
Christopher Simmonds
Christopher SimmondsArt Director
Arnaud Lajeunie
Arnaud LajeuniePhotographer
Alva Claire
Alva ClaireModels
Blythe West
Blythe WestModels
Evelyn Phenix
Evelyn PhenixModels
Gabriella Jameson
Gabriella JamesonModels
Georgia Pendlebury
Georgia PendleburyModels
Gloria
GloriaModels
Fior Harcourt
Fior HarcourtModels
Greta Spake
Greta SpakeModels
Laura Elizabeth Eldridge
Laura Elizabeth EldridgeModels
Lena-Marie Zöchmeister
Lena-Marie ZöchmeisterModels
Liza Benson
Liza BensonModels
Lydia Walker
Lydia WalkerModels
Mia (Xiruo) Min
Mia (Xiruo) MinModels
Mia Regan
Mia ReganModels
Millicent Penner
Millicent PennerModels
Molly Robinson
Molly RobinsonModels
Rain Robinson
Rain RobinsonModels
Takiyah Blaize
Takiyah BlaizeModels
Wendi Shen
Wendi ShenModels
Xen Hur
Xen HurModels
Zoe Ellis
Zoe EllisModels
Georgia Pendlebury
Georgia PendleburyStylist
Claire Grech
Claire GrechHair
Thomas De Kluyver
Thomas De KluyverMakeup
Gabrielle Lawrence
Gabrielle LawrenceCasting Director
People-File
People-FileCasting Director

Tags

woman in fur hood jacketfur hood jacketwinter jacketwoman portraitfashion portrait

Description

This portrait from the KNWLS Proxy 2.0 ad campaign features a woman wearing a heavy winter jacket with a voluminous fur-lined hood. Photographed by Arnaud Lajeunie with art direction by Christopher Simmonds, the image captures a striking frontal composition against a neutral background. The lighting is clean and directional, accentuating the texture of the outerwear and the subject's expression. Styled by Georgia Pendlebury, the campaign imagery reflects contemporary designer fashion aesthetics.