BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
Ferragamo's New Renaissance Fall 2023 advertising campaign, photographed by Tyler Mitchell with creative direction by Ferdinando Verderi and Maximilian Davis. The diptych composition juxtaposes contemporary luxury design with Italian Renaissance artwork, showcasing a sculptural black and red slip-on shoe on the left and model Malick Bodian on the right. Bodian stands in profile wearing a black hooded jacket and matching trousers accented with red piping, holding a structured black tote bag amidst classical painted columns and landscape murals.
Style
Horizontal, Commercial, Polished, Graphic
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Scarlet (30%)
Context
Advertising Campaign