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Ferragamo red and black slip-on shoe displayed next to a male model in a black tracksuit holding a bag in front of Renaissance art.

Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

About

Ferragamo's New Renaissance Fall 2023 advertising campaign, photographed by Tyler Mitchell with creative direction by Ferdinando Verderi and Maximilian Davis. The diptych composition juxtaposes contemporary luxury design with Italian Renaissance artwork, showcasing a sculptural black and red slip-on shoe on the left and model Malick Bodian on the right. Bodian stands in profile wearing a black hooded jacket and matching trousers accented with red piping, holding a structured black tote bag amidst classical painted columns and landscape murals.

Brand

Ferragamo

Project

Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Keywords

malick bodianblack man standingblack manferragamo slip on shoeferragamo shoeblack and red shoeslip on shoeblack hooded jacketblack jacketblack tote bagblack bag

Credits

Maximilian Davis
Ferragamo Creative Director
Ferdinando Verderi
Creative Director
Tyler Mitchell 
Photographer
Tyler Mitchell
Video Director
Vittoria Ceretti
Talent

Styles

HorizontalCommercialPolishedGraphic

Industries

Luxury Fashion Houses

Context

Advertising Campaign
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