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Brand
Ferragamo
ProjectNew Renaissance Fall 2023 Ad Campaign
Ferragamo black heeled mule with a glossy red stripe displayed against a classical Renaissance painting backdrop.

Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi
Ferdinando VerderiCreative Director
Tyler Mitchell 
Tyler Mitchell Photographer
Tyler Mitchell
Tyler MitchellVideo Director
Vittoria Ceretti
Vittoria CerettiTalent
Anok Yai
Anok YaiTalent
Lina Zhang
Lina ZhangTalent
Jessica Stam
Jessica StamTalent
Mona Tougaard
Mona TougaardTalent
Paul Hameline
Paul HamelineTalent
Iván de Pineda
Iván de PinedaTalent
Malick Bodian
Malick BodianTalent
Taemin Park
Taemin ParkTalent
Zainab Jama
Zainab JamaTalent
Kelela
KelelaTalent
Yasmina Dexter
Yasmina DexterTalent
and Tyler Mitchell 
and Tyler Mitchell Talent
Alesso Baldovinetti
Alesso Baldovinetti
Annunciation (1457)
Annunciation (1457)
Giovanni Bellini
Giovanni Bellini
Holy Allegory (1490-1500)
Holy Allegory (1490-1500)
Paolo Veronese
Paolo Veronese
Annunciation (1570-75)
Annunciation (1570-75)
Francesco Granacci
Francesco Granacci
Joseph Going to Prison (1515)
Joseph Going to Prison (1515)
Giorgio Vasari
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Portrait of Alessandro de Medici (1534)
Botticelli
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)

Tags

ferragamo heeled muleferragamo muleblack heeled muleheeled muleblack mulepointed muleblack shoered stripe shoehigh heel mule

Description

A studio product still life from the Ferragamo New Renaissance Fall 2023 advertising campaign, photographed by Tyler Mitchell with creative direction by Maximilian Davis and Ferdinando Verderi. The composition features a single black pointed heeled mule defined by a sculpted heel, angular lines, and a high-shine red lacquer stripe extending down the upper. The shoe is staged on a classical painted surface against a Renaissance fresco backdrop depicting draped blue robes and bare feet. Soft studio lighting highlights the contrast between the footwear's matte black finish and vivid crimson detailing.