BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
A studio product still life from the Ferragamo New Renaissance Fall 2023 advertising campaign, photographed by Tyler Mitchell with creative direction by Maximilian Davis and Ferdinando Verderi. The composition features a single black pointed heeled mule defined by a sculpted heel, angular lines, and a high-shine red lacquer stripe extending down the upper. The shoe is staged on a classical painted surface against a Renaissance fresco backdrop depicting draped blue robes and bare feet. Soft studio lighting highlights the contrast between the footwear's matte black finish and vivid crimson detailing.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Footwear
Color
Jet Black (70%)
Scarlet (30%)
Context
Advertising Campaign