BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This advertising campaign image for Ferragamo features a model posed against a classical Renaissance painting backdrop. The subject wears a structured grey tailored jacket and trousers, holding a dark blue structured handbag with metallic hardware. The composition blends contemporary fashion styling with historical art references, creating a juxtaposition between modern tailoring and classical portraiture. Soft lighting illuminates the scene, highlighting the textures of the garments and the painted background elements. Bold typographic branding reading FERRAGAMO FIRENZE appears across the bottom of the frame.
Style
Vertical, Commercial, Moody, Desaturated
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (50%)
Jet Black (30%)
Navy (20%)
Context
Advertising Campaign