FILA China Skyrunner 2020

Description

This campaign image for FILA China's Skyrunner project features two models posed dynamically within bright red architectural frames against a backdrop of modern high-rise buildings and rocky elements. A male model on the left wears a vibrant blue and red patterned sweatshirt, black trousers, and dark sneakers, with a small black cross-body bag. A female model on the right wears a black long-sleeved dress cinched with a striking red belt. The hard lighting and clean studio-style framing combined with the outdoor urban setting create a high-impact commercial look styled by Kirsty Barros.

Style

Vertical, Commercial, Saturated, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign