BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This advertising campaign image for the Ferragamo New Renaissance Fall 2023 collection, photographed by Tyler Mitchell with creative direction by Ferdinando Verderi, features a model wearing a long white pleated dress and holding a dark handbag. The model stands against a large-scale classical painted backdrop that depicts Renaissance-style architectural and figurative elements. In the left foreground, a metallic gold high-heel shoe rests on a textured green surface. Bold capitalized typography reading FERRAGAMO FIRENZE is prominently displayed at the bottom of the composition.
Style
Documentary, Horizontal, Clean
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (50%)
Background
Illustrated Frame
Context
Advertising Campaign