Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Description

This advertising campaign image for Ferragamo's New Renaissance Fall 2023 collection was captured by photographer Tyler Mitchell under the creative direction of Maximilian Davis and Ferdinando Verderi. The photograph features model Jessica Stam standing against a classical Renaissance painting backdrop, wearing a structured white hooded coat paired with matching white heeled mules and holding a white leather handbag. The composition merges historical fine art references with contemporary fashion styling, lit with soft, even studio lighting that highlights the clean lines of the garments. The clean white bottom border features prominent typography displaying the brand name Ferragamo and Firenze.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Illustrated Frame

Context

Advertising Campaign