Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Description

This behind-the-scenes image captures a high-fashion photo shoot for the Ferragamo New Renaissance Fall 2023 ad campaign, photographed by Tyler Mitchell. In the foreground left, model Vittoria Ceretti wears a long dark coat with white paneling and carries a white handbag. In the center, model Anok Yai wears a glossy black dress and holds a black handbag, posing in front of a classical Renaissance painting backdrop set up in a studio. On the right, a photographer operates a professional camera mounted on a tripod. The studio floor is grey concrete marked with red and yellow tape guidelines, and large studio lighting modifiers are suspended overhead. Bold typography reading FERRAGAMO FIRENZE is prominently displayed across the bottom of the frame.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign