BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
Part of the Ferragamo New Renaissance Fall 2023 advertising campaign creative directed by Maximilian Davis and Ferdinando Verderi, shot by Tyler Mitchell. The image features a model with a short bleached blonde buzz cut wearing a vibrant red mock-neck sweater with voluminous sculpted sleeves and matching red brief detailing over black tights. The model stands in a symmetrical pose against a backdrop inspired by classical Italian Renaissance frescoes, framed by painted arches and cypress trees with the bold Ferragamo Firenze logotype anchored at the base.
Style
Vertical, Commercial, Polished, Graphic
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Scarlet (60%)
Jet Black (30%)
Background
Set-dressed
Context
Advertising Campaign