BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This image from the Ferragamo New Renaissance Fall 2023 ad campaign, photographed by Tyler Mitchell under the creative direction of Maximilian Davis and Ferdinando Verderi, captures a diverse ensemble cast within a studio environment. Large canvases featuring Renaissance-style paintings serve as background elements, bridging classical art with contemporary fashion. Models are arranged across the foreground and midground in layered neutral and dark apparel, showcasing outerwear, structured tailoring, and accessories. The lighting is bright and clean, characteristic of a professional photography studio production.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Jet Black (40%)
Medium Grey (30%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign