BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This image from the Ferragamo New Renaissance Fall 2023 ad campaign was photographed and directed by Tyler Mitchell, with creative direction by Maximilian Davis and Ferdinando Verderi. The composition features a male model wearing a grey belted trench coat and matching trousers, carrying a large grey leather tote bag. He stands against an ornate classical Renaissance architectural backdrop with columns and painted fresco tones. The lighting is soft and directional, evoking historical masterwork compositions. Bold black typography reading Ferragamo Firenze anchors the lower portion of the frame.
Style
Editorial, Vertical, Warm, Clean
Industries
Luxury Fashion Houses
Color
Slate (70%)
Jet Black (30%)
Background
Place of Worship Interior
Context
Advertising Campaign