BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
Model Anok Yai stands front and center for Ferragamo's New Renaissance Fall 2023 advertising campaign, photographed by Tyler Mitchell under the creative direction of Maximilian Davis and Ferdinando Verderi. She wears a sculptural, ruched metallic silver halter minidress paired with matching metallic arm coverings and opaque black leggings. The backdrop features a Renaissance-era painting framed by two classical stone columns. Bold serif typography at the lower border displays the brand name FERRAGAMO FIRENZE.
Style
Vertical, Commercial, Glossy, Symmetrical
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Silver (metallic) (60%)
Jet Black (30%)
Context
Advertising Campaign