BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
A dark navy patent leather Ferragamo Hug handbag is showcased at the center of the frame, detailed with dual top handles, side belt straps, and signature gold-toned buckle clasps. The high-gloss leather bag rests against an art historical backdrop featuring Giorgio Vasari's classical Renaissance portraiture with armor, rich red drapery, and carved stonework. Created for the Ferragamo New Renaissance Fall 2023 ad campaign photographed by Tyler Mitchell under the creative direction of Maximilian Davis and Ferdinando Verderi, the composition merges modern Italian leather craftsmanship with historic fine art.
Style
Vertical, Commercial, Glossy, Polished
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Navy (90%)
Gold (10%)
Context
Advertising Campaign