BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This image from the Ferragamo New Renaissance Fall 2023 ad campaign features a model standing against a richly colored, Renaissance-inspired painted backdrop depicting architectural archways, cypress trees, and a starry sky. The subject wears a vibrant red long-sleeved turtleneck sweater with structured shoulders and fitted black trousers. A separate panel in the split-frame composition showcases a black and red mule shoe resting on a textured wooden surface next to a painted figure. The photography employs sharp lighting that highlights the textures of the knitwear and the painted scenery. Bold black typography reading Ferragamo Firenze anchors the lower border.
Style
Editorial, Horizontal, Warm, Clean
Industries
Luxury Fashion Houses
Color
Scarlet (50%)
Jet Black (50%)
Context
Advertising Campaign