BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This advertising campaign image for Ferragamo's New Renaissance Fall 2023 collection, captured by photographer Tyler Mitchell, features model Vittoria Ceretti posed against classical Renaissance painting backgrounds. The subject wears a tailored grey blazer with structured shoulders paired with dark trousers, complemented by a prominent dark handbag displayed on a ledge in the foreground. The composition bridges contemporary fashion with historical Italian fine art, utilizing sharp focus and polished lighting to accentuate apparel textures and details. Bold typography featuring the brand name grounds the lower border of the frame.
Style
Horizontal, Commercial, Clean, Polished
Industries
Luxury Fashion Houses
Color
Charcoal (50%)
Jet Black (50%)
Background
Illustrated Frame
Context
Advertising Campaign