FILA China Skyrunner 2020

Description

This outdoor fashion campaign image for FILA China showcases a group of four models walking across a rocky landscape and rooftop setting under bright natural daylight. The composition is split by a striking red architectural door frame that adds a bold geometric element. The models wear athletic apparel, including color-blocked sweaters, track jackets, and sporty dresses paired with sneakers. In the background, rugged rock formations contrast with a tall modern skyscraper against a clear sky. The overall aesthetic is clean, commercial, and energetic, captured with sharp focus and vivid natural color grading.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Rooftop

Context

Advertising Campaign