BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
This fashion campaign image for Ferragamo's New Renaissance Fall 2023 collection features a model standing against a classical renaissance painting backdrop. The subject wears a structured white hooded coat with matching white high-heeled mules and carries a prominent white leather handbag with silver hardware. Photographed by Tyler Mitchell, the composition echoes historical Italian art with rich earth tones and textures. The lighting is soft and directional, highlighting the clean lines of the contemporary outerwear against the aged landscape painting behind the subject.
Style
Editorial, Vertical, Earthy, Polished
Industries
Luxury Fashion Houses
Color
Pure White (90%)
Silver (metallic) (10%)
Background
Illustrated Frame
Context
Advertising Campaign