BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
Models including Vittoria Ceretti and Anok Yai pose alongside photographer Tyler Mitchell for the Ferragamo New Renaissance Fall 2023 advertising campaign under the creative direction of Maximilian Davis and Ferdinando Verderi. The studio setup features models in rich crimson faux fur outerwear, metallic draped mini dresses, and knit sweaters arranged around a studio camera and high-heel stilettos on a white table. Classical Renaissance artwork and photography grip equipment create a meta-studio backdrop framing the luxury fashion collection.
Style
Horizontal, Commercial, Polished, Graphic
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Scarlet (40%)
Jet Black (30%)
Pure White (20%)
Background
Set-dressed
Context
Advertising Campaign