Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Description

A two-panel fashion advertisement from Ferragamo's New Renaissance Fall 2023 campaign features model Lina Zhang alongside luxury footwear. On the left panel, a pointed-toe leopard-print pump with a sculptural heel rests on the grassy foreground of a classical Italian Renaissance landscape. The right panel shows Lina Zhang standing in a matching oversized leopard-print coat while holding a coordinated handbag, composited into a historical Renaissance painting depicting classical architecture and historical figures. The black Ferragamo Firenze logo anchors the lower right corner. Creative direction was led by Maximilian Davis and Ferdinando Verderi, with photography by Tyler Mitchell.

Style

Horizontal, Commercial

Techniques

Collage

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign