Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Description

This image from the Ferragamo New Renaissance Fall 2023 ad campaign, photographed by Tyler Mitchell with creative direction by Ferdinando Verderi, features a male model standing centrally in a classic interior setting. He wears a tailored grey patterned overcoat over matching trousers and dark shoes, holding a large black structured handbag under one arm. The background resembles a Renaissance painting featuring patterned tile flooring, warm earthy tones, and classic architectural elements. The lighting is soft and directional, accentuating the textures of the heavy wool coat and the polished leather accessories. Bold black typography reading FERRAGAMO FIRENZE anchors the bottom of the composition.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Museum

Context

Advertising Campaign