BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
A fashion advertisement from the Ferragamo New Renaissance Fall 2023 campaign featuring model Lina Zhang. Photographed by Tyler Mitchell under the creative direction of Maximilian Davis and Ferdinando Verderi, the composition situates the model in front of a classical Italian Renaissance painting. Zhang stands centered wearing a textured, full-length leopard-print coat accompanied by a matching top-handle handbag, black stockings, and patterned pointed heels. Bold black 'FERRAGAMO FIRENZE' typography is displayed prominently across the lower white border.
Style
Vertical, Commercial, Layered
Techniques
VFX / visual effects
Industries
Luxury Fashion Houses
Color
Caramel (50%)
Jet Black (40%)
Context
Advertising Campaign