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BrandFerragamo

ProjectNew Renaissance Fall 2023 Ad Campaign

Models and photographer on set with classical paintings for Ferragamo campaign

Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Associated creatives

Maximilian DavisFerragamo Creative Director

Ferdinando VerderiCreative Director

Tyler Mitchell Photographer

Tyler MitchellVideo Director

Vittoria CerettiTalent

and Tyler Mitchell Talent

Alesso Baldovinetti

Annunciation (1457)

Giovanni Bellini

Holy Allegory (1490-1500)

Paolo Veronese

Annunciation (1570-75)

Francesco Granacci

Joseph Going to Prison (1515)

Giorgio Vasari

Portrait of Alessandro de Medici (1534)

Botticelli

Portrait of a Man with a Medal of Cosimo the Elder (1475)

The Annunciation of San Martino alla Scala (1481)

Piero della Francesca

Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)

Description

This image for the Ferragamo New Renaissance fall 2023 ad campaign, photographed by Tyler Mitchell, presents a staged studio scene where several models pose alongside a photographer operating a camera on a tripod. The background features large classical Renaissance paintings set within a neutral studio environment with grey flooring and lighting equipment. Several individuals are arranged across a dark leather sofa and the floor, displaying structured luxury outerwear, handbags, and minimalist black attire. The composition merges contemporary fashion photography with historical art references, creating a deliberate editorial tableau.

Style

Editorial, Horizontal, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)

Chocolate (30%)

Pure White (20%)

Background

Set-dressed

Context

Advertising Campaign