Brand
ProjectFall 2024 Ad Campaign

Zvelle Fall 2024 Ad Campaign 2024
Associated creatives
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Description
This portrait from Zvelle's Fall 2024 ad campaign features model Pedro Idele seated on a dark theater stage. The background reveals tiers of red theater seats under warm overhead lighting, creating a dramatic chiaroscuro effect. The subject wears dark clothing and light grey slip-on sneakers that stand out against the shadowed wooden floorboards. The composition uses low-key lighting to emphasize the silhouette of the figure while casting a long shadow across the foreground. Centered across the frame, white lowercase typography displays the brand name.