Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Description

The New Renaissance Fall 2023 ad campaign for Ferragamo, photographed by Tyler Mitchell with creative direction by Maximilian Davis and Ferdinando Verderi, features a diverse group of models and artists in a studio setting. The composition incorporates large Renaissance-style paintings as backdrops, blending classical Italian art history with contemporary luxury fashion. Models pose in various configurations around studio equipment and canvases, wearing tailored grey suits, textured coats, and holding leather handbags. The lighting is bright and clean, emphasizing the neutral grey tones of the studio floor and minimalist staging. This campaign draws conceptual parallels between historic Florentine art masters and modern luxury apparel design.

Style

Editorial, Artistic, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign