BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
An advertising visual for the Ferragamo Fall 2023 'New Renaissance' campaign, creative directed by Maximilian Davis and Ferdinando Verderi with photography by Tyler Mitchell. The composition captures an artfully staged photo set featuring models including Anok Yai positioned around structured leather handbags, a black leather sofa, and an Italian Renaissance artwork backdrop. Photographer Tyler Mitchell is visible on the right behind a tripod-mounted camera, framing the interaction between classic art motifs and contemporary luxury fashion.
Style
Horizontal, Commercial, Polished, Layered
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Pure White (20%)
Chocolate (20%)
Background
Set-dressed
Context
Advertising Campaign