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·Ferragamo New Renaissance Campaign Editorial by Tyler Mitchell

BrandFerragamo

ProjectNew Renaissance Fall 2023 Ad Campaign

Model in long white draped dress holding a dark handbag against a classical Renaissance painting backdrop

Ferragamo New Renaissance Fall 2023 Ad Campaign 2023

Associated creatives

Maximilian DavisFerragamo Creative Director

Ferdinando VerderiCreative Director

Tyler Mitchell Photographer

Tyler MitchellVideo Director

Vittoria CerettiTalent

and Tyler Mitchell Talent

Alesso Baldovinetti

Annunciation (1457)

Giovanni Bellini

Holy Allegory (1490-1500)

Paolo Veronese

Annunciation (1570-75)

Francesco Granacci

Joseph Going to Prison (1515)

Giorgio Vasari

Portrait of Alessandro de Medici (1534)

Botticelli

Portrait of a Man with a Medal of Cosimo the Elder (1475)

The Annunciation of San Martino alla Scala (1481)

Piero della Francesca

Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)

Description

This image is part of the Ferragamo New Renaissance Fall 2023 ad campaign, photographed by Tyler Mitchell under the creative direction of Ferdinando Verderi and Maximilian Davis. A female model stands centrally in a full-length, long-sleeved white draped dress with a keyhole neckline, holding a large dark handbag under her arm. She wears strappy heeled sandals and poses against a backdrop featuring a classical Renaissance painting depicting architectural elements and figures in historical attire. The lighting is soft and directional, highlighting the fabric's texture and creating a painterly composition that merges contemporary fashion with Renaissance art.

Style

Editorial, Vertical, Earthy, Clean

Industries

Luxury Fashion Houses

Color

Pure White (60%)

Jet Black (30%)

Context

Advertising Campaign