BrandFerragamo
Ferragamo New Renaissance Fall 2023 Ad Campaign 2023
Associated creatives
Maximilian DavisFerragamo Creative Director
Ferdinando VerderiCreative Director
Tyler Mitchell Photographer
Tyler MitchellVideo Director
Vittoria CerettiTalent
Anok YaiTalent
Lina ZhangTalent
Jessica StamTalent
Mona TougaardTalent
Paul HamelineTalent
Iván de PinedaTalent
Malick BodianTalent
Taemin ParkTalent
Zainab JamaTalent
KelelaTalent
Yasmina DexterTalent
and Tyler Mitchell Talent
Alesso Baldovinetti
Annunciation (1457)
Giovanni Bellini
Holy Allegory (1490-1500)
Paolo Veronese
Annunciation (1570-75)
Francesco Granacci
Joseph Going to Prison (1515)
Giorgio Vasari
Portrait of Alessandro de Medici (1534)
Botticelli
Portrait of a Man with a Medal of Cosimo the Elder (1475)
The Annunciation of San Martino alla Scala (1481)
Piero della Francesca
Diptych of Federico da Montefeltro and Battista Sforza (1467-1472)
Tags
Description
A campaign spread for Ferragamo's New Renaissance Fall 2023 collection, creative directed by Maximilian Davis and Ferdinando Verderi and photographed by Tyler Mitchell. On the left, an oversized light grey leather tote bag with flared side gussets is displayed against a painted classical landscape background. On the right, model Paul Hameline poses in a full-length belted grey trench coat and tailored trousers while holding a matching grey leather tote under his arm. The scene incorporates classical Renaissance architectural frescoes and columns, anchored by bold Ferragamo Firenze branding across the lower border.
Style
Horizontal, Commercial, Polished
Techniques
Soft Light
Industries
Luxury Fashion Houses
Color
Light Grey (80%)
Background
Set-dressed
Context
Advertising Campaign