BrandDap Gap
ProjectHoliday 2023 Ad Campaign

Dap Gap Holiday 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This close-up photograph from the Holiday 2023 ad campaign for Dap Gap highlights a dark patterned hoodie featuring large embroidered DAP lettering on the front. Styled by Marion Kelly II and shot by Joshua Kissi with creative direction by Calvin George Leung, the composition captures the detailed texture of the garment against a plain background. The branding is prominently displayed with collegiate-style lettering across the chest and subtle script below. The lighting is even and soft, focusing attention on the fabric pattern and apparel design.
Style
Vertical, Commercial, Clean
Industries
High Street Fashion
Color
Jet Black (70%)
Silver (30%)
Background
Black Seamless
Context
Advertising Campaign
