Dap Gap Holiday 2023 Ad Campaign 2023

Description

This portrait from the Dap Gap Holiday 2023 ad campaign features two models against a textured, earthy backdrop. The child in the foreground wears a brown houndstooth hoodie with prominent gold appliqué lettering spelling out DAP Harlem, while a second model with vibrant red braids and silver hoop earrings stands partially visible in a green, navy, and gold striped hoodie. The lighting is warm and directional, casting soft shadows that accentuate the rich fabric textures and deep tones. Captured by photographer Joshua Kissi with creative direction by Calvin George Leung, styling by Marion Kelly II, and set design by Two Hawks Young.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign